Next-generation AI technologies in marketing

This section highlights some of the significant advancements and novel model architectures that are redefining the boundaries of what’s possible in AI for marketing. Each of these technologies helps us push the envelope in creating more dynamic, responsive, and personalized marketing solutions. The current maturity of these technologies will also be discussed and, in the case of ReAct and multi-modal GenAI, these technologies are already available in products and can be used by early adopters for their marketing strategies.

From RAG to ReAct

ReAct, short for “Reasoning and Acting,” represents a significant evolution in GenAI systems by integrating sophisticated reasoning and external tool interactions. ReAct builds upon the capabilities of RAG, ZSL, FSL, and prompt engineering, by incorporating chain-of-thought processes, which involve the AI system breaking down complex tasks into a sequence of smaller, manageable...