You're reading from Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Product type Paperback

Published in May 2023

Publisher Packt

ISBN-13 9781800561731

Length 304 pages

Edition 1st Edition

Tools

MailChimp

Concepts

Marketing

Author (1):

Margarita J. Caraballo

View More author details

Table of Contents (25) Chapters

Preface

1. Part 1:Introduction to Mailchimp

2. Chapter 1: Welcome to Marketing with Mailchimp FREE CHAPTER

3. Part 2:Getting Set Up

4. Chapter 2: Basics of Account Management and Audiences

5. Chapter 3: Importing and Combining Audiences

6. Chapter 4: Understanding the Difference between Groups, Tags, and Segments

7. Chapter 5: Strategies and Tools for Managing Inactive Contacts

8. Part 3:Basic Channels

9. Chapter 6: Setting Up and Customizing Various Form Types

10. Chapter 7: Establishing Your Brand with the Content Studio

11. Chapter 8: Outreach Marketing with Templates and Campaigns

12. Chapter 9: Setting Up Your Marketing Presence with Websites

13. Part 4:Refine and Automate

14. Chapter 10: Understanding Reports and Analytics

15. Chapter 11: Implementing A/B and Multivariate Testing

16. Chapter 12: Strategies for Automating Using the Customer Journey Builder

17. Chapter 13: Setting Up a Mailchimp E-Commerce Store

18. Part 5:Get Smarter and Connect

19. Chapter 14: E-Commerce Integrations

20. Chapter 15: Form and Survey Integrations

21. Chapter 16: CRM and Connectivity Integrations

22. Chapter 17: Use Cases and Real-World Examples

23. Index

Why subscribe?

24. Other Books You May Enjoy

Other Books You May Enjoy

If you enjoyed this book, you may be interested in these other books by Packt:

Digital Marketing with Drupal

José Fernandes

ISBN: 9781801071895

Explore the most successful digital marketing techniques
Create your digital marketing plan with the help of Drupal’s digital marketing checklist
Set up, manage, and administer all the marketing components of a Drupal website
Discover how to increase the traffic to your Drupal website
Develop and implement an e-commerce marketing strategy for your Drupal Commerce store
Manage your daily marketing activities using Drupal
Get started with customizing your consumers’ digital experienceFind out what’s next for Drupal and digital marketing

Automating Salesforce Marketing Cloud

Greg Gifford, Jason Hanshaw

ISBN: 9781803237190

Understand automation to make the most...

The rest of the chapter is locked

You're reading from Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Table of Contents (25) Chapters

Other Books You May Enjoy

Unlock this book and the full library FREE for 7 days

Authors (1)