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Practical UX Design

You're reading from   Practical UX Design A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions, regardless of your background or experience

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Product type Paperback
Published in Apr 2016
Publisher Packt
ISBN-13 9781785880896
Length 232 pages
Edition 1st Edition
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Author (1):
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Scott Faranello Scott Faranello
Author Profile Icon Scott Faranello
Scott Faranello
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Toc

The principles of good design

 

A poorly-designed product is not only uglier than a well-designed one but it is of less value and use. Worst of all it might be intrusive.

 
 --Dieter Rams

Remember the time when banner ads were everywhere? Remember how they used to blink and obstruct your view continue opening on screen until you had to literally close your browser to make them stop? These types of ads may no longer exist, but ads are still very much with us, replaced by clever advertising that we are often not even aware exists. Perhaps, you have seen them. Here is an example:

Did you spot the ad in the image above? It is not easy to see, especially if you are not looking for it. That's because this is a form of advertising, called "native advertising," designed to look exactly like the rest of the content on the page. Native advertising has become so prevalent that CNN created its...

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