Making tech solutions relatable

Sally Eaves: My example is always that people know about the phone in their pocket because phones are such an implicit part of our everyday existence. We need to find ways to make complicated subjects relatable so people feel that they matter and are relevant to them.

I often take people on a journey in my talks and ask the audience about how food ends up on their plate, and what tech might have been involved in that specific journey. I ask the audience to think about what could have made that process better. I think that is a good way of making it tangible, with food being a great example because it's something we all share as an activity. Taking these familiar contexts and using them for tech awareness is a useful tool for advocacy. A recent lost suitcase experience of mine also provided a great real-life example to show the benefit of applying blockchain tech!

The more we can personally and publicly share pilot successes, or tangible case study...