UX can be applied everywhere
It is common to relate UX with digital and online interfaces, such as websites and mobile apps. In Chapter 1, Understanding UX and Its Importance, we discussed how UX can be applied to any kind of interface with users, such as the norman doors. We also showed how the Japanese Restroom Industry Association improved user experience in public toilets by redesigning important icons. In Chapter 6, Considering Accessibility As Part of the UX, we also saw how the Fukuoka City Subway in Japan made public transportation accessible by improving the service design.
It is possible to improve the user experience or fix UX issues in any service or environment where we have user interaction. The first step, as in any UX project, is to observe the users and how they interact with the service, machine, or environment. There are many factors in the context of use that end up affecting the way people experience a particular product: the time of day, the day of the week, the geographical...
