Time series analysis basics
Understanding natural trends within businesses is critical, not only for marketers but also for operators, sales, and most other business units. Without a good grasp of how a business and its products are evolving and how customers are reacting and behaving around the services and products that you provide, it is very easy to fall behind, resulting in suboptimal revenue growth or even business growth slowing to a halt.
It is easy to find how businesses build their product strategies around this temporal component of the business cycle. In the fashion industry, clothing businesses typically market spring and summer clothes from late winter to early spring, while fall and winter clothes are advertised from early summer to early fall, as customers tend to shop before the actual season comes as a preparation. Then, spring and summer clothes typically go on sale during the summer, typically from mid-July, as the demand for these clothes is low during the...
