Summary

In this chapter, you learned about the customer churn problem in subscription businesses and went through the step-by-step process of building a dashboard to monitor key customer churn metrics for a broadband service provider. You used the 3D approach to dashboard building by first Determining the target audience, the business questions that the dashboard needs to address, and the data available to meet the needs. Then, you defined the right metrics, chose the appropriate visualization types, and Designed the wireframe of the dashboard. After that, you Developed the dashboard by setting up and enriching the data source and then building various visualizations and components based on the dashboard’s objectives and the wireframe. You used blending to implement certain complex metrics. In the next chapter, you will learn how to track and monitor Looker Studio report usage using Google Analytics.