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Gamification for Product Excellence

You're reading from   Gamification for Product Excellence Make your product stand out with higher user engagement, retention, and innovation

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Product type Paperback
Published in Sep 2023
Publisher Packt
ISBN-13 9781837638383
Length 350 pages
Edition 1st Edition
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Authors (3):
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Mike Hyzy Mike Hyzy
Author Profile Icon Mike Hyzy
Mike Hyzy
Bret Wardle Bret Wardle
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Bret Wardle
Mr. Gabe Zichermann Mr. Gabe Zichermann
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Mr. Gabe Zichermann
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Table of Contents (15) Chapters Close

Preface 1. Chapter 1: Gamification Basics 2. Chapter 2: Gamification for Product Managers FREE CHAPTER 3. Chapter 3: Gamification Frameworks and Experts 4. Chapter 4: Understanding Your User 5. Chapter 5: Game Mechanics and Psychology 6. Chapter 6: Designing a Gamification Strategy 7. Chapter 7: Implementing Your Gamification 8. Chapter 8: Challenges and Limitations in Gamification 9. Chapter 9: Selling Your Gamification Strategy 10. Chapter 10: Gamifying Your Product Development Processes 11. Chapter 11: Case Studies and Best Practices 12. Chapter 12: The Future of Gamification 13. Index 14. Other Books You May Enjoy

Narrative and storytelling

Humans love great stories. Games are successful because of these stories, and, more specifically, because of the role the player has in how these stories unfold. The interaction between the player and the game world makes a story told via a game much more powerful than other mediums such as movies or books. Your product has the advantage of having that same opportunity. Many of the mechanics here would be perfect for an application such as Hi-Z Fitness. This app would rely on motivating the user by telling their story of progress. Giving the user updates on how their day, week, month, or year is progressing can act as motivation and potential continued use.

Let your users make the product their own and tell their own story using your platform. This can create a strong sense of loyalty, increase engagement, and make your product one that users do not want to leave. Storytelling may not seem like something most software does, but you would be surprised what...

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