Technical requirements

Due to there being a previous iteration of Mailchimp’s automation suite, some features such as Classic Automation can only be accessed with an account that has previously used or drafted one. Alternatively, the newer automation feature is called Customer Journeys in your account. To access these features, you will need an Essentials plan or higher. Throughout this chapter, unless otherwise indicated, automation will refer to both products as they both, in essence, look to accomplish the task of removing manual processes from your to-do list.