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Mastering Tableau 2023

You're reading from   Mastering Tableau 2023 Implement advanced business intelligence techniques, analytics, and machine learning models with Tableau

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Product type Paperback
Published in Aug 2023
Publisher Packt
ISBN-13 9781803233765
Length 684 pages
Edition 4th Edition
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Author (1):
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Marleen Meier Marleen Meier
Author Profile Icon Marleen Meier
Marleen Meier
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Table of Contents (19) Chapters Close

Preface 1. Reviewing the Basics 2. Getting Your Data Ready FREE CHAPTER 3. Using Tableau Prep Builder 4. Learning about Joins, Blends, and Data Structures 5. Introducing Table Calculations 6. Utilizing OData, Data Densification, Big Data, and Google BigQuery 7. Practicing Level of Detail Calculations 8. Going Beyond the Basics 9. Working with Maps 10. Presenting with Tableau 11. Designing Dashboards and Best Practices for Visualizations 12. Leveraging Advanced Analytics 13. Improving Performance 14. Exploring Tableau Server and Tableau Cloud 15. Integrating Programming Languages 16. Developing Data Governance Practices 17. Other Books You May Enjoy
18. Index

Visualization design theory

Your visualization thought process should always begin with the basics of design from the lowest level. In other words, we will start talking about the worksheets displayed on dashboards and ensure that those worksheets are well designed.

Therefore, our discussion will begin with a consideration of visualization design principles, such as the following collection, which is inspired by the 7 principles of design: https://www.turing.com/kb/what-are-the-7-principles-of-design-detailed-breakdown:

  • Emphasize what is most important
  • Amplify important data points
  • Align and balance elements with appropriate use of color, size, and texture
  • Use contrast to highlight elements or groups
  • Limit the use of colors or fonts to three to increase brand identity and keep control
  • Use human-user friendly proportions, like the golden cut
  • Keep the user’s eye moving in a Z line
  • Use lines for benchmarks or thresholds...
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