Key influencers
The key influencers visual is another helper visual that will help you analyze your data to determine which fields in your data influence others. For example, your sales data may also include customer demographics such as household income or employment status. Using the key influencers visual, you may come to find out that household income may be a factor that influences the total sales per customer. This visual performs statistical calculations in order to show the results and will typically require configuration to your data for best results.
The key influencers visualization can be found in the Visualizations pane. Once you have added it to the report, you start by selecting the field you want to analyze. You can then add one, or preferably more, fields to Explain by.
Figure 13.12 – The key influencers visualization explaining how much each factor impacts net revenue
Your report consumers can click on each category and get a breakdown...
