Summary

Based on the information in this chapter, you should be prepared to explain the role of Marketing Cloud in a B2C solution, including how it interacts with other components of the solution, such as B2C Commerce and Service Cloud. You should also understand the way Marketing Cloud is composed of multiple components, and which of those components are most important in an integrated solution.

When designing a cross-cloud data model in a B2C solution, you should know how to leverage Marketing Cloud lists and Data Extensions and the capabilities and constraints of each. You should also be able to work with a dedicated Marketing Cloud technical architect to design a strategy for customer data synchronization, which you can do using Marketing Cloud Connect between the Salesforce Platform and Marketing Cloud.

Now that you've had a chance to review the capabilities of the Marketing Cloud REST and SOAP APIs, you should be able to make an appropriate choice or design an integration...