Summary

Building a technically sound product with a well-designed and monitored infrastructure sets your product up for success. However, it is equally important to build a smooth customer journey that guides customers to effectively discover, evaluate, and engage with your product so that they can have a great experience using it. By measuring each part of the customer life cycle, you’ll be able to find ways to make a customer’s journey easier and more enjoyable, which will make them more loyal to your product.

In Chapter 10, Infrastructure Metrics, you learned about the foundations of API analytics and how to measure your API infrastructure’s performance, usage, and reliability. Building upon that foundation in this chapter, you learned how to steer customers toward success using your APIs. If your infrastructure is reliable and your product experience is enjoyable, your customers will inevitably endorse and promote your products, which will have a positive...