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Canva Cookbook
Canva Cookbook

Canva Cookbook: Unlock the full potential of Canva with practical recipes for creating stunning visuals effortlessly

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Profile Icon Barbara Tulissi
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Coming Soon Coming Soon Publishing in Jan 2025
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eBook Jan 2025 1st Edition
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Arrow left icon
Profile Icon Barbara Tulissi
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Coming Soon Coming Soon Publishing in Jan 2025
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eBook Jan 2025 1st Edition
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Canva Cookbook

Creating Your Brand and Shaping It in Canva

Ever felt that pang of envy when you see a brand such as Coca-Cola or Spotify be instantly recognized by a single logo or jingle? What is their secret sauce? It’s not just about catchy slogans or fancy logos (although those definitely help!), it’s about having a distinct personality, carefully crafted and consistently expressed through something called brand guidelines.

Every successful brand has a beating heart – a set of core values, a clear mission, and something that makes it stand out from the crowd. This chapter will guide you on a journey of self-discovery, helping you to identify the essence of your brand and articulate it in a way that resonates with your audience.

Imagine your brand coming alive and speaking directly to you – what would it say? How would it sound? We’ll help you craft a unique and engaging voice that reflects your brand’s personality and connects with your ideal customers...

Creating your brand

“Everything is brand,” says Philip Kotler in his book, Principles of Marketing. “The brand is everything that a product or service represents for consumers.”

A strong brand is similar to an atmosphere that envelops and influences its consumers. It is not just about the visual elements or the verbal messaging; it is about the overall experience that the brand creates.

Let’s think about the Earth’s atmosphere: it is made up of multiple layers that cannot exist alone; they need to stay together. A brand works in the same way. It is made up of multiple elements such as the company’s scope, vision, mission, and values, with each layer being the result of the previous one.

Figure 2.1: Brand atmosphere

Figure 2.1: Brand atmosphere

Building a brand takes time, which is why I invite you to experience it as a challenge – more specifically, a four-day challenge. I recommend you do one section a day and, as you...

Creating a brand archetype

Imagine the stories you love. They usually involve a brave hero, a wise mentor, and a fun-loving trickster. These characters aren’t just words on a page; they tap into something deeper in our minds. These powerful patterns are called archetypes. Think of them like mental shortcuts; instead of explaining every detail, they instantly conjure up feelings and ideas. No wonder they’re powerful tools for brands!

Now picture your favorite company: does it feel friendly and relatable? Powerful and inspiring? That’s the magic of archetypes – they connect with our core desires and values. So the next time you see a brand you love, ask yourself: what archetype do they fit into?

Crafting a strong brand can feel like a juggling act, but identifying your brand’s archetype helps in two ways:

  • Archetypes can help you find your communication style. Think of your brand’s unique personality. Is it quirky and funny, similar...

Developing your brand visual identity in Canva

Feeling overwhelmed by the visual side of branding? This section is your cheat sheet for developing your brand’s visual identity in Canva. We’ll ditch the jargon and get straight to the good stuff: crafting mood boards that capture your vision, picking color palettes that pop, and choosing fonts that speak your brand’s language. We’ll have your brand looking sharper than ever, without the need for any in-depth design knowledge. Let’s turn your brand into a visual masterpiece, one click at a time!

Mood board

Your graphics style should be as unique as your fingerprint. Just as Van Gogh’s work couldn’t be mistaken for Picasso’s, and vice versa, your brand should have unique, immediately recognizable visuals.

A brand mood board is perhaps one of the most subjective parts of the entire design process, as it aims to encompass all your sources of inspiration. Imagine it as a large...

Summary

This chapter wasn’t just conveying information, it was also a brand-building launchpad!

In this chapter, we explored your brand’s core vision, mission, and values, defining the unique “why” that will inform each of your branding decisions. We also unlocked the secret sauce of audience connection – identifying your brand archetype – and created a visual feast, your mood board, which ensures that your brand has a consistent visual identity.

Why is this exciting? Because a strong brand, similar to a rocket taking off, attracts the right customers, fosters their fierce loyalty, and blasts you past the competition!

Now, equipped with these initial building blocks, you’re ready to shape a brand as unique and memorable as you are and start getting hands-on with Canva. Remember, consistency is your fuel, so keep it rolling!

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Key benefits

  • Maximize Canva’s capabilities without a Pro subscription
  • Master the art of developing eye-catching designs for social media, print, and presentations
  • Delve into Canva tricks, graphic design basics, and timesaving techniques for efficient design workflows
  • Purchase of the print or Kindle book includes a free PDF eBook

Description

Canva is a user-friendly design platform that helps people create visuals without prior design skills. This is a problem-solution guide designed for those who want to turn their basic Canva skills into a powerful design arsenal. The book starts with a quick overview of Canva, ensuring you're set up for success. Each chapter focuses on specific design objectives, from crafting engaging social content to developing print-ready materials. You’ll learn expert tricks that Canva doesn’t explicitly teach, along with graphic design basics such as color theory, font pairing, and advanced text effects. Theoretical notes are seamlessly integrated into practical recipes, ensuring a dynamic and engaging learning experience. You’ll discover the power of Canva AI, enabling you to create stunning visuals for brands effortlessly. Gradually, you’ll speed up your design process, collaborate effectively with your team, and leverage your creations for maximum impact. By the end of this book, you'll not only be able to create attractive static designs, but also develop animated designs for videos, Instagram stories, and TikTok covers. Whether you're a social media manager, entrepreneur, or student, this cookbook will empower you to unleash your creativity with Canva.

Who is this book for?

This book is for passionate graphic designers, teachers, entrepreneurs, and social media managers, as well as for those familiar with Canva basics who are eager to create professional-level designs without a Canva Pro subscription. This book is also ideal for anyone wanting to enhance their visual communication skills.

What you will learn

  • Create captivating static designs for various platforms
  • Craft animated designs for video, Instagram stories, and TikTok covers
  • Grasp graphic design basics, including color theory and font pairing
  • Accelerate your design process with timesaving techniques
  • Develop visuals for effective brand storytelling
  • Collaborate seamlessly with your team using Canva
  • Ensure accessibility and inclusivity in your designs

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Publication date : Jan 03, 2025
Edition : 1st
Language : English
ISBN-13 : 9781804612453
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Product Details

Publication date : Jan 03, 2025
Edition : 1st
Language : English
ISBN-13 : 9781804612453
Concepts :
Tools :

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Table of Contents

13 Chapters
Chapter 1: Introducing Canva and Its Interface Chevron down icon Chevron up icon
Chapter 2: Creating Your Brand and Shaping It in Canva Chevron down icon Chevron up icon
Chapter 3: Personalizing Your Social Media Presence Chevron down icon Chevron up icon
Chapter 4: Crafting Engaging Social Content Chevron down icon Chevron up icon
Chapter 5: Creating Impactful Presentations Chevron down icon Chevron up icon
Chapter 6: Crafting Captivating Videos Chevron down icon Chevron up icon
Chapter 7: Mastering Eye-Catching, Stop-Scrolling Ads Chevron down icon Chevron up icon
Chapter 8: Developing Effective Marketing Documents Chevron down icon Chevron up icon
Chapter 9: Ensuring Accessibility and Inclusivity in Your Designs Chevron down icon Chevron up icon
Chapter 10: Designing Print-Ready Materials Chevron down icon Chevron up icon
Chapter 11: Unlocking the Power of Magic Studio Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon
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