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Design Better and Build Your Brand in Canva

You're reading from   Design Better and Build Your Brand in Canva A beginner's guide to producing professional branding, marketing, and social content for businesses

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Product type Paperback
Published in Jan 2023
Publisher Packt
ISBN-13 9781800569331
Length 298 pages
Edition 1st Edition
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Author (1):
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Laura Goodsell  Laura Goodsell 
Author Profile Icon Laura Goodsell 
Laura Goodsell 
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Table of Contents (18) Chapters Close

Preface 1. Part 1: Getting Started, Templates, and Features
2. Chapter 1: Setting Up Canva on Desktop and Mobile FREE CHAPTER 3. Chapter 2: Discovering and Editing Templates 4. Chapter 3: Tools and Features for Using Elements and Images 5. Chapter 4: Designing Eye-Catching Graphics through Useful Features 6. Part 2: Creating Your Brand and Design Tips
7. Chapter 5: Exploring the Awesome Creative Tools for Branding 8. Chapter 6: Expert Hacks to Create Your Own Professional-Looking Designs 9. Chapter 7: Five Graphic Design Principles You Need to Know 10. Part 3: Let’s Get Creating
11. Chapter 8: Creating Your Perfect Logo 12. Chapter 9: Making Social Media Graphics with Canva 13. Chapter 10: Leveraging Video and Animation within Your Business Marketing 14. Chapter 11: Downloading and Sharing Your Designs 15. Chapter 12: Tips and Tricks for Printing 16. Index 17. Other Books You May Enjoy

Understanding copyrights and trademarks

At this point, I wanted to go through a few things on what can and can’t be done with content in Canva. Before we really dive into creating content, it’s good to understand the platform better and how it works.

Licenses and copyright

Canva is a free-to-use platform with a lot of free-to-use content, but every time you use a template, image, or element a license is created in the background giving you permission to use it. This is granted automatically for everything in Pro on the export of the design, and you can purchase a license individually in a Free account for any Pro content. Free content may still require a license depending on its source. You can hover over the (i) symbol within Canva for more information.

The reason a license is granted is that a large proportion of the content has been created by designers outside of Canva – they and Canva have the rights to the content, and hence, you need a license to...

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