Implementing a cart abandonment recovery email
Brands spend a lot of money attracting visitors to their online stores, but most of these visitors leave without making a purchase. Abandonment cart rates vary by sector, but usually, they're around 70 to 80%! There are many reasons for adding a product to the cart and never completing the purchase, but the most common ones are as follows:
- Finding the checkout process confusing
- The shipping costs and other delivery fees
- Having trouble finding a coupon code
- The obligation of creating an account
- Finding a store untrustworthy and other security concerns
- Not actually intending to buy anything; just browsing and using the cart as a wishlist or a cost calculator
It's essential to differentiate cart abandonment and checkout abandonment. They happen in different stages of the customer journey, and both are relevant in assessing whether everything is going as expected. Of course, checkout abandonment...
