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Marketing Automation with Mailchimp

You're reading from   Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

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Product type Paperback
Published in May 2023
Publisher Packt
ISBN-13 9781800561731
Length 304 pages
Edition 1st Edition
Concepts
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Author (1):
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Margarita J. Caraballo Margarita J. Caraballo
Author Profile Icon Margarita J. Caraballo
Margarita J. Caraballo
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Table of Contents (25) Chapters Close

Preface 1. Part 1:Introduction to Mailchimp
2. Chapter 1: Welcome to Marketing with Mailchimp FREE CHAPTER 3. Part 2:Getting Set Up
4. Chapter 2: Basics of Account Management and Audiences 5. Chapter 3: Importing and Combining Audiences 6. Chapter 4: Understanding the Difference between Groups, Tags, and Segments 7. Chapter 5: Strategies and Tools for Managing Inactive Contacts 8. Part 3:Basic Channels
9. Chapter 6: Setting Up and Customizing Various Form Types 10. Chapter 7: Establishing Your Brand with the Content Studio 11. Chapter 8: Outreach Marketing with Templates and Campaigns 12. Chapter 9: Setting Up Your Marketing Presence with Websites 13. Part 4:Refine and Automate
14. Chapter 10: Understanding Reports and Analytics 15. Chapter 11: Implementing A/B and Multivariate Testing 16. Chapter 12: Strategies for Automating Using the Customer Journey Builder 17. Chapter 13: Setting Up a Mailchimp E-Commerce Store 18. Part 5:Get Smarter and Connect
19. Chapter 14: E-Commerce Integrations 20. Chapter 15: Form and Survey Integrations 21. Chapter 16: CRM and Connectivity Integrations 22. Chapter 17: Use Cases and Real-World Examples 23. Index 24. Other Books You May Enjoy

How to find the right integration and connect it

As we covered earlier in this chapter, let’s walk through the steps to reach the Integrations interface. When you’re logged into your Mailchimp account, you can reach the dashboard by doing the following:

  1. Click on Integrations in the left-hand navigation menu.
  2. Click on Discover in the sub-menu.

This will take you to the Discover interface in Figure 15.6:

Figure 15.6 – Discover integrations page

Figure 15.6 – Discover integrations page

On this page, you can select any of these integrations if they correspond to an application you use outside of Mailchimp. Or, alternatively, if you don’t see an integration on the main page there, you can search for one by clicking on Browse all integrations in the upper right-hand corner.

When you find an integration, you can click on the block that corresponds to the integration and that will take you to a page for the integration itself. The page for that specific...

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