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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

The platform transition at different layers

We have discussed multiple times in this book that digital platforms consist of three layers: infrastructure, business, and experience/channels. Each layer can be treated and converted into a platform. Infrastructure and business layers are the most common internal platforms that some organizations have started moving toward as part of their digital transformation journey.

The first phase in this transformation is to modularize the architecture and separate the layers. All the technical and functional capabilities of infrastructure and business layers can be exposed as APIs for consumption by internal channels and other layers. For example, adding a room for a hotel on an OTA portal can be extracted out and exposed as an API that will be consumed by a website or an iOS app accessed via an iPad. Similarly, data encryption can be built out as a framework that any other APIs or channels can use.

This phase of modularizing the architecture...

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