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Hearing the Voice of the Customer

You're reading from   Hearing the Voice of the Customer Boost your business revenue by interpreting the customer's voice

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Product type Paperback
Published in Jan 2018
Publisher
ISBN-13 9781634623315
Length 153 pages
Edition 1st Edition
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Author (1):
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Bill Inmon Bill Inmon
Author Profile Icon Bill Inmon
Bill Inmon
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Toc

Table of Contents (15) Chapters Close

1. Introduction
2. 1: Value FREE CHAPTER 3. 2: Source 4. 3: Technology 5. 4: Taxonomies 6. 5: Text 7. 6: Visualization 8. 7: Restaurants 9. 8: Call Centers 10. 9: Airlines 11. 10: Surveys 12. 11: Strategy 13. 12: Infrastructure 14. 13: Combinations 15. Index

4: Taxonomies

When one enters the world of listening to the voice of the customer, new approaches and new technologies are the first thing that is noticed. One of those new technologies is that of taxonomies.

In its simplest form a taxonomy is nothing more than a classification of words. When you look more deeply into a taxonomy, you see that there are different kinds of taxonomies. In particular there are generic taxonomies and specific taxonomies.

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