Detecting opportunities

In this chapter, we are presenting a marketing campaign divided into several tasks:

1. Detect the best moment to launch the campaign
2. Generate individual codes to be sent to potential customers
3. Send the codes directly to users over their preferred channel, text message or email
4. Collect the results of the campaign
5. Generate a sales report with an analysis of the results

This recipe covers task 1.

Our first task is to detect the best time to launch a campaign. To do so, we will monitor a list of news sites, searching for news containing one of our defined keywords. We add any article that matches these keywords to a report and send it in an email.

Getting ready

In this recipe, we will use several external modules previously presented in this book, delorean, requests, and BeautifulSoup. We need to add them to our virtual environment if they're not already there:

$ echo "delorean==1.0.0&quot...