Customizing for Common Business Needs

At this point, you should be comfortable recognizing and describing the capabilities of the various Salesforce products that make up a typical B2C solution architecture, especially the core B2C Commerce, Service Cloud, and Marketing Cloud Engagement components. Building on that baseline product knowledge, you’ve created a team that can support you by providing in-depth product knowledge and an understanding of the larger enterprise architecture context.

Finally, you know the most common options that are used in a Salesforce B2C solution architecture to integrate the component products and create a complete picture of customer data.

Now, it’s time to start building on that foundation and customizing for your unique business needs across all the component products. From this point on, we’ll be thinking about our overall solution for every use case we encounter, and you should get in the habit of doing that as well. It&...