WordPress Search Engine Optimization- Second Edition: A complete guide to dominating search engines with your WordPress site

Michael David

£20.98 ~~£29.99~~

4 (3 Ratings)

eBook Oct 2015 318 pages 1st Edition

Michael David

£20.98 ~~£29.99~~

4 (3 Ratings)

eBook Oct 2015 318 pages 1st Edition

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Key benefits

Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business
Learn everything from keyword research and link building to customer conversions, in this complete guide
Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing

Description

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.

Who is this book for?

This book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you can implement most of the tips in this book without any coding experience.

What you will learn

The elements that search engines use to rank websites—and how to optimize your site for premium placement
Harness social media sites to extend the reach of your site and gain more visitors
Discover the high-volume, high-value search phrases that customers use when searching for your products or services
Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them
Build high-quality, high-value links from other websites to raise your rankings in search engines
Create optimized and engaging content that both search engines and readers will love
Avoid common SEO mistakes that can get your site penalized by search engines

What do you get with eBook?

Instant access to your Digital eBook purchase

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

Frequently bought together

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WordPress 4.0 Site Blueprints (Second Edition)

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Building E-Commerce Solutions with WooCommerce, Second Edition

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Total £ 104.97

MatBay Apr 11, 2019

I read the first edition years ago, and it was the doorway into my current career in SEO. Whenever I'm training a new SEO on how to optimize WordPress, I hand them a copy of this book. Chapter Four in particular is as cogent a summary of fundamental keyword and onpage optimization theory as you will see.

Amazon Verified review

M Bijman Dec 31, 2015

Michael David explains in a very detailed, thorough and balanced way in his manual Wordpress Search Engine Optimization (2nd ed.) how SEO for WordPress sites works. David explains that; "It's important to keep in mind the role of the search engine. Too often, webmasters think or say Google is against them because Google appears to rank lower-value sites in favor of their own. The truth is the exact opposite: Google wants you to rank – as long as your result serves the need of its user base. You need to give Google what it’s looking for (or Yahoo or Bing, as the case may be), and Google will rank your site higher." (p.3) I was somewhat unnerved by David's to-the-point disambiguation and clarifications of the world of Google and SEO. But don't shoot the messenger: He is merely stating outright what many people don't know and will never find out, unless they read this. He gives the reader the advantage of his insider knowledge. Never again will you be fooled by spam, or hoax emails or all the other nonsense that pitches up on your site or in your in-box. I realized how much more there is for me to do, how things hang together, and which mistakes I must avoid. It was a real eye-opener. Particularly useful chapters are:Chapter 1: SEO BasicsChapter 5: Creating Optimized and Engaging ContentsChapter 6: Avoiding SEO MistakesChapter 7: Testing Your Site and Monitoring Your ProgressI would recommend you buy the ebook or pdf version of this manual because of all the hyperlinks in it (specifically in the Appendices that list the plugins and resources). Apart from being comprehensive and balanced, David also has a good writing style that makes the argumentation flow and draws the reader into the explanations, which are often complex. If you have a WordPress site, I would say this is one of the best manuals and technical handbooks to refer to and keep on hand.

Fede Gómez Sep 22, 2017

Si ya se tienen conocimientos generales sobre SEO el libro aporta más bien poco. Indicado para personas que se inicien en la optimización para buscadores con pautas específicas para WordPress.

WordPress Search Engine Optimization- Second Edition: A complete guide to dominating search engines with your WordPress site

What do you get with eBook?