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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Toc

Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts
2. Chapter 1: Introduction to Data Storytelling FREE CHAPTER 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Monitoring Looker Studio report usage with GA4

You can monitor Looker Studio report usage by adding a GA Measurement ID to each of the reports.

Setting up GA4 for Looker Studio report monitoring

Let’s walk through the steps of setting up GA4 for Looker Studio monitoring and tagging the reports for tracking:

  1. Visit https://analytics.google.com. Log into your Google account if you haven’t done so already.
  2. If you haven’t used GA before, you will see the welcome screen. Clicking the Start measuring button will take you to the Account setup page. Alternatively, if you have used GA before, you can create a new account from the Admin page.
  3. Provide the following details:
    1. Account name
    2. Property name
    3. Optionally, account data sharing settings and business information
  4. Click Create and accept the terms of service and data protection terms.
  5. Next, you will see the ADMIN page, where you can set up a data stream to collect the data:
...
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