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Mastering WooCommerce 4

You're reading from   Mastering WooCommerce 4 Build complete e-commerce websites with WordPress and WooCommerce from scratch

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Product type Paperback
Published in Mar 2020
Publisher Packt
ISBN-13 9781838822835
Length 334 pages
Edition 1st Edition
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Author (1):
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Patrick Rauland Patrick Rauland
Author Profile Icon Patrick Rauland
Patrick Rauland
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Table of Contents (15) Chapters Close

Preface 1. Installing WordPress and WooCommerce 2. Configuring Products FREE CHAPTER 3. Organizing Products 4. Optimizing SEO and Attracting Traffic 5. Managing Sales Through WP Admin 6. Syncing Product Data 7. Configuring In-Store POS Solutions 8. Using Fulfillment Software 9. Speeding Up Your Store 10. Setting Up Your Theme 11. Customizing the Product Page 12. Building a Landing Page 13. Creating Plugins for WooCommerce 14. Other Books You May Enjoy

Optimizing your search engine presence (SEO)

There are many ways to bring people to your site. The following are some of the best methods:

  • Paid advertising
  • Social Media
  • Influencer marketing
  • Affiliate programs
  • Trade shows
  • Business development
  • Speaking engagements
  • Public relations
  • Content marketing
  • Search engine optimization (SEO)

We don't have time to go into every single strategy. We'd need several books to do so. But we do have time to talk about how SEO and content marketing (a related strategy) are different from the rest.

Let's first look at some of the most talked-about strategies, which are usually advert-related and cost money to get up and running. Then we'll look at the slow but steady increase in visitors from SEO.

Transactional marketing strategies

...
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