Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

Salesforce Commerce Cloud is the umbrella term for the family of products designed to support commerce transactions, regardless of the channel. One of the products in the Salesforce Commerce Cloud is B2C Commerce, formerly called Demandware. It's a standalone SaaS product designed to support the needs of the world's largest organizations across a variety of industries selling products direct to consumers online, in store, through social channels, marketplaces, and more.

B2C Commerce includes robust product and catalog management, pricing and promotion support, inventory tracking, customer data management, personalized AI recommendations powered by Commerce Cloud Einstein, and more. This chapter will focus on outlining the primary features of B2C Commerce within a larger B2C solution so that you, as the solution architect, can understand what role this product plays and what the integration points and best practices...