A catalog is a sellable asset

Ultimately, you are creating a catalog of works that you will place with artists and multimedia that will eventually be an asset. Let’s walk through this.

First, let’s discuss what an asset is. An asset, broadly speaking, is anything that has value and that a person, business, or organization may own. Physical assets, such as real estate, machinery, and supplies, as well as financial assets, such as stocks, bonds, and bank accounts, are just a few examples of the many different types of assets that can exist. Assets can also include intellectual property, such as patents, trademarks, and copyrights. In the case of the music industry, songs and beats are assets.

At its core, a catalog is a collection of works that a producer has created over a period of time. This production catalog can be sold, licensed, or exploited in order to generate income from the rights to those works. However, the value of a catalog is not necessarily high until...