Quantitative/data analysis

If you or your client already have an app or a website, hopefully you might be using an analytics tool. It will give you quantitative data that can help you to figure out the user behaviors on your product or service. If you are not using any tool yet, strategize a plan and select the right tools to help you with the analysis; keep in mind identifying and focusing on the data that aligns with your business goals. 

Google Analytics

Google Analytics, for example, provides metrics and data that can help you to make better decisions about re-designing, design adjustment, or fixing UX issues that can impact on better conversion (even with a simple button, as we saw with the $300 million button, by Jared Spool). You can analyze information such as time on site, clicked links, pages accessing, and especially the conversion points and abandonment.

Mixpanel

To monitor events on your website or application, you can also use Mixpanel, which will help you to analyze, for example...