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Service Cloud, B2C Commerce, and Marketing Cloud Engagement are the three pillars of a successful B2C solution on Salesforce. That being said, there’s a whole lot more involved in successful direct-to-consumer selling than that!

This chapter covers some of the many Salesforce products that can complement the core solution. While it’s certainly not necessary to build your entire B2C solution on Salesforce products, there are often advantages to using Salesforce products where possible. For example, you don’t have to use Salesforce Order Management (OM) for order processing, but if you do your B2C Commerce orders will be automatically sent to OM when they’re ready for export on the storefront saving you potentially significant integration effort.

Many of the products mentioned in this chapter such as MuleSoft or Tableau are built on completely different technology platforms than any of the...