Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
From Voices to Results -  Voice of Customer Questions, Tools and Analysis

You're reading from   From Voices to Results - Voice of Customer Questions, Tools and Analysis Proven techniques for understanding and engaging with your customers

Arrow left icon
Product type Paperback
Published in Apr 2018
Publisher
ISBN-13 9781783001446
Length 218 pages
Edition 1st Edition
Concepts
Arrow right icon
Author (1):
Arrow left icon
Robert Coppenhaver Robert Coppenhaver
Author Profile Icon Robert Coppenhaver
Robert Coppenhaver
Arrow right icon
View More author details
Toc

Table of Contents (11) Chapters Close

Preface 1. Solving Problems and Driving Value with VoC FREE CHAPTER 2. VoC in the Product Development Process 3. Laying the Groundwork 4. Gathering the Customer Needs for Your Product 5. The Interview Process – Preparation 6. The Interview Process – The Interview 7. Understanding the Customer's Voice 8. Validating the Customer's Voice 9. Completing the Circle – Using the Customer's Voice in Your Organization A. Epilogue

Getting the requirements into engineering – QFD

Now that we have developed a consistent way of putting our requirements down on paper for the rest of the organization to understand, we must now work to develop a way to express our requirements to engineering. This must be done so they can understand what it is we are asking for, what must be done by the organization to fulfill those requirements, and who will do it and when, so they can go about creating our new product.

To do this, we will turn to a tool called QFD. QFD originated in Japan in the late 1960s, during a time when Japan was trying to break away from its notoriety of product development through copying and imitation, to a product development process based on originality. At that time, the Japanese automobile industry was in a state of evolution, as they were growing rapidly and needed to create multiple model changes to keep up with demand. As a result, Japanese companies began to understand the importance of design quality...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image