Understanding the importance of developing a brand

This book talks about iOS interviews, but that doesn’t mean it teaches us iOS development. Why? Because I assume that we already know iOS development; the problem is not our skill level but our ability to pass the hiring process.

But passing an iOS interview is more complicated than we think. It combines our iOS development knowledge, which needs to be comprehensive and extensive, and our familiarity with the hiring process. But there’s a new factor that can help us get our interview and the offer – and that’s our name, or in other words, our brand.

Let’s dive into the meaning of a “brand”.

Learning what a brand is

When we think of a brand, we usually imagine Apple, Google, or Coca Cola and we’re right! A brand is a product or service publicly distinguished from others. The product or the company achieves that by building a reputation, specializing in specific areas...