Previous analysis
Before understanding the user behavior on the website or app and finding the main pain points for the user to complete the tasks on your website, which results in conversion, take time to do some heuristic analysis (as we saw in Chapter 2, Identifying UX Issues – UX Methodologies). Don't forget to create personas and understand the user journey (also seen in Chapter 2, Identifying UX Issues – UX Methodologies).
In order to help us to better understand the main UX issues that avoid great conversion, the Brazilian agency Catarinas Design (catarinasdesign.com.br) prepared a kind of checklist with questions that are good to follow:
Are business/product objectives explained and understood quickly?
- The top of the website needs, in a nutshell, to explain the business:
Is the mark on top and visible?
- The brand must be at the top of the page (either the center or the left corner):
Are the benefits of the product featured on the homepage?
- The landing site must have an area that contains...
