The rise of the mobile
I still remember when the first iPhone came out. It was pretty clear to me that I would not buy one. I clearly didn't know myself at the time. The iPhone ultimately started the boom of mobile browsing. Nobody in the web industry saw this coming; how could users browse a website on a screen so small? It was clearly not user-friendly at all. Web designers started to design a second website that would show only on mobile. I still remember those links started with m.domainname.com. It was definitely a hassle to maintain two websites. People were starting to access websites from their mobile more and more.
In 2016, for the first time in the world, mobile and tablet internet usage exceeded desktop usage:
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