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The Professional Scrum Master Guide
The Professional Scrum Master Guide

The Professional Scrum Master Guide: The unofficial guide to Scrum with real-world projects

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The Professional Scrum Master Guide

Introduction to Scrum

In this chapter, we will introduce Scrum as an Agile framework, defining both Agile and Scrum and discussing the history and principles behind them. We will then explain the value of using the iterative and incremental development lifecycle prescribed by Scrum and describe some of the other Scrum benefits. We will close this chapter by introducing the PSM assessments and talking about the PSM I assessment in more detail. We will cover the following topics:

  • What is Agile software development?
  • What is Scrum?
  • The value of an iterative and incremental approach
  • Why should you choose Scrum?
  • Introducing PSM I assessment

By the end of this chapter, you should know what Agile development and the Scrum framework are, how they improve and optimize software development, and what the PSM assessment involves. Let's start by understanding what people mean by the term Agile.

What is Agile software development?

Anyone who has been working in software development over the last 10 years or so will have at least heard of the term Agile. People often talk about doing Agile or being Agile but, beyond a cool-sounding buzzword, what is Agile really all about? Well, to answer that question, we need to look at the origins of Agile software development.

Back in the late 1990s, many senior software developers and industry leaders, fed up with the static and inflexible software development methodologies prevalent at the time, were already experimenting with more flexible and responsive techniques and approaches. In 2000 and 2001, a small group of these influencers met up to discuss these methods and techniques. The unifying theme behind this effort was a desire to be able to quickly deliver working software to end users and to get rapid feedback on the software's impact and scope. In the forthcoming years, methodologies developed under this philosophy came to be known under the umbrella term of Agile.

The Agile philosophy is best captured in the Agile Manifesto (2001), which identifies the following values:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

The Agile Manifesto clearly states that while there is value in the items on the right of this list, we value the items on the left more. So, it is not an abandonment of the old values, but a realization that some new values (individuals and interactions, working software, collaboration, adapting to change) are far more relevant in the modern software development world. In addition, they also came up with a set of principles (see Principles behind the Agile Manifesto in the Further reading section), emphasizing continuous delivery, frequent feedback, personal interactions, and much more. These principles are as follows:

  • Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
  • Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage.
  • Deliver working software frequently, from every couple of weeks to every couple of months, with a preference for a shorter timescale.
  • Businesspeople and developers must work together daily throughout the project.
  • Build projects around motivated individuals.
  • Give them the environment and support they need and trust them to get the job done.
  • The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.
  • Working software is the primary measure of progress.
  • Agile processes promote sustainable development.
  • The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
  • Continuous attention to technical excellence and good design enhances agility.
  • Simplicity – the art of maximizing the amount of work not done – is essential.
  • The best architectures, requirements, and designs emerge from self-organizing teams.
  • At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

It becomes clear that Agile is not a specific methodology, process, or framework but more of a mindset; a set of principles and ideals to guide us through the software development process.

This is a rather important concept to keep in mind: throughout my career, I've heard managers, directors, and developers boasting about being Agile because they have daily stand-up meetings, practice pair-programming, or use a Kanban board (more on these in Chapter 7, The Sprint Journey). All these are perfectly good tools to support an Agile development lifecycle, but their use alone does not make us Agile any more than wearing a cape and my underwear outside my pants makes me a superhero. To truly be Agile, you have to think and act in an Agile manner, that is in a manner consistent with the Agile Manifesto. One of the most popular ways of being Agile is by applying Scrum in your organization or team.

With this in mind, let's take a closer look at the Scrum framework.

What is Scrum?

In the previous section, we mentioned that in the late 1990s several visionaries were experimenting with flexible and adaptive ways to develop software. Two of these visionaries were Ken Schwaber and Jeff Sutherland. They came up with an Agile framework called Scrum, which was based on using the scientific method of empiricism, rather than strictly following a pre-defined plan. Scrum embraces Agile, not only because it was created by two of the people involved in the creation of the Agile Manifesto, but also because the Scrum values are actively derived from Agile principles (see Scrum Values meet Agile Principles in the Further reading section). In fact, most organizations that have adopted Agile methods use Scrum (see The State of Agile in the Further reading section).

It is important to emphasize that Scrum is a process framework, not a process by itself. It introduces a number of rules, milestones, and checkpoints that must be adhered to, regardless of the underlying development process. The Scrum framework can be used to contain a varied number of popular development methodologies, processes, or techniques, as per the organization's working practices. Scrum doesn't tell us how to perform our work, it just sets up a container within which to perform it. We can use whichever development methods and design or release processes we like, within Scrum. As long as these abide by the Agile and Scrum principles, it is absolutely fine to do so.

Scrum encourages the adoption of values such as respect for people, openness, and commitment in order to help us to cope with uncertainty and solving complex problems. It promotes the creation of self-organizing and cross-functional teams that are able to deliver working software independently and in spite of ever-changing external requirements and circumstances.

The Scrum framework consists of three components:

  • The Scrum Team: A self-organizing, cross-functional set of people who will deliver the working software.
  • Scrum Events: A number of time-boxed events that help create regularity, provide feedback, foster self-adjustment, and promote an iterative and incremental lifecycle.
  • Scrum Artifacts: Items that represent work or added value and that provide transparency for the team's work progress and achievements. Artifacts are also the cornerstone of inspection and adaptation.

The Scrum Team attends Scrum Events and creates Scrum Artifacts as well as working software. Events are attended at predetermined intervals and may trigger the generation or modification of artifacts. Artifacts may be inspected by the team but also by external inspectors. The following diagram illustrates these interactions:

Figure 1.1 – The Scrum framework components

Figure 1.1 – The Scrum framework components

The usefulness of Scrum lies in its three main components (Teams, Events, and Artifacts) and their interactions. We'll be discussing these components and interactions in detail in Chapters 3, The Scrum Team, Chapter 4, Scrum Events, and Chapter 5, Scrum Artifacts.

For now, let's take a look at one of the ways Scrum makes us work more efficiently and productively with the adoption of an iterative and incremental development lifecycle.

The value of an iterative and incremental approach

One of the greatest benefits of using Scrum is that it prescribes an iterative and incremental approach to software development. This is by far the most effective and efficient approach for creating software in today's world and in the next sections, we'll explain exactly why that is the case. Let's begin by remembering how we used to develop software…

The waterfall legacy

When I first started programming, we used to build our systems in distinct, single stages: first analysis, then design, then coding, and so on. Each stage would cover everything we would need to consider in order to deliver the whole system, down to the finest detail. Once the stage was complete, we would move on to the next stage of the development lifecycle and never re-visit the previous, completed stage. This is now known as the waterfall approach because each stage was like a distinct level of a waterfall, one following the other in sequential, non-repeatable fashion, as illustrated in the following figure:

Figure 1.2 – Waterfall development

Figure 1.2 – Waterfall development

As we soon came to discover, there were some serious drawbacks to this approach:

  • First, it took a long time to actually deliver software to our users. Since we had to consider every possible requirement, and design and document every possible functionality before we could start coding, it would take months or often years to progress from system inception to system deployment. By that time, a competitor would have beaten us to the punch by delivering their system first or the business need for our system would have simply passed, overtaken by circumstances and changes in the market.
  • Secondly, since we were moving sequentially from stage to stage, any design flaws or false assumptions that were discovered after deployment could not be fixed without a major re-haul of our system. This took a lot of time and effort.
  • Finally, if requirements were changed by the customer once we were past the design stage, we would have to start pretty much from scratch again.

In short, the waterfall approach was inflexible, risky, and time-consuming. It worked well for projects with rigid, unchanging requirements that were not affected by market conditions and weren't time-critical. However, as software applications started to become more prevalent in our lives and the market expanded and diversified, such projects started becoming rarer. Gone were the days in which consumers were happy to sit and wait for the next version of their spreadsheet application to come out from one of the two companies that produced them, or to wait for their email provider to fix a bug in their email system due to there being no real alternative.

Today, customers have plenty of choices and they value the speedy delivery of working software over dependence on monopolistic software providers. For software providers nowadays, time-to-market is an essential factor in their strategy and waterfall development is just too risky and rigid to follow. Luckily, the people who came up with Agile methodologies saw this at an early stage and almost all of the Agile methodologies that were developed, especially Scrum, follow what is known as an iterative and incremental development approach. Let's find out what that means.

Iterative and incremental software development

Iterative development means developing software in small chunks repeatedly, instead of waiting for everything to be finished and delivering a large chunk at the end. It entails breaking down the requirements that need to be implemented and implementing a few at a time. So instead of having a large, big-bang software delivery at the end of the project, we have many smaller deliveries at regular intervals. These delivery intervals are known as Iterations. In Scrum, we call an iteration a sprint.

Incremental development means that each iteration builds upon software delivered by previous iterations. So, if we implement Feature A in our first iteration (let's call this version 1 of our system), then in version 2 our users will expect to see Feature A and another feature too. Sometimes, we may have to deliver Feature A again, but this time working better or faster or having fixed a bug in it. The point is, each iteration should offer something more than the previous one. This chunk of software and functionality that each iteration adds to the system is called an Increment. In Scrum, an increment is not randomly produced but is intended to achieve a specific goal, to deliver the desired functionality or to fix a specific problem. This goal is decided at the beginning of the Sprint and is known as a sprint goal.

The following figure shows the characteristics of an iterative and incremental development approach:

Figure 1.3 – Iterative and incremental development

Figure 1.3 – Iterative and incremental development

As shown, in an incremental and iterative development cycle, there is no separation between the development stages. So, within the same iteration, our team may be designing some feature, while coding some other feature, while testing a third one, all at the same time. This approach to development gives the developers the chance to correct any mistakes, fix any issues, and inspect and adapt to changing requirements at an early stage, which means less time and effort and less risk of failure or late delivery.

In an incremental and iterative cycle, we deliver working software at the end of each sprint. So, as illustrated, for Sprint 1 we deliver a crude version of our product that doesn't do much but outline what we try to build, with some basic functionality. At the end of the sprint, we showcase our software to the stakeholders and receive feedback. At the same time, we come together as the Scrum Team to inspect and review what we did well in the sprint and what we could improve. This gives us valuable information on how to improve the product in the next sprint, but also on how to improve our working practices.

In Sprint 2, we apply the lessons learned from Sprint 1 and deliver a much more functional version of the product with more and better features. Once again, at the end of the sprint, we receive feedback, inspect, and adapt in order to improve both our product and our workflow.

In the final sprint, we deliver the whole product, fully functional. By incorporating the feedback we received and the lessons we learned in the previous sprints, we understand the customer requirements much better and have improved our productivity and teamwork. In fact, inspection and adaptation are key pillars of Scrum (more about these in Chapter 2, Scrum Theory and Principles), so it's no surprise that the Scrum framework imposes iterative and incremental development. It's one of the many reasons why doing Scrum is so beneficial. But let's look at some other reasons for doing Scrum…

Why should you choose Scrum?

Although Scrum is by far the most popular Agile development framework, it is by no means the only one. Kanban, Lean, Extreme Programming (XP), Dynamic System Development Method (DSDM), and Crystal are all examples of Agile processes, frameworks, or methodologies. I am not going to patronize you by telling you that Scrum is the best approach and you should follow it unquestionably at all times. As with every other tools, you need to decide if its use fits your needs. I advocate Scrum and I use it most of the time, but I once worked on a project where Kanban provided the most fitting approach, due to that project's special circumstances. Some of my fellow Scrum Masters and PSM members have occasionally found that using Lean tool-sets, such as 5S, or applying XP techniques, may suit a specific project's needs better. In fact, many organizations use elements from other Agile approaches in addition to Scrum. However, Scrum is the most popular for good reasons:

  • Short, focused iterations allow for quick software delivery to customers
  • Constant opportunities for introspection and adaptation allow better product quality and team efficiency
  • Scrum's transparency allows external stakeholders to follow progress even without knowing or understanding Scrum

If this is not enough, consider the fact that the overwhelming majority of Scrum users emphatically state that they will continue to use it, that it offers value to their organization, and that it improves work quality (https://www.scrumalliance.org/learn-about-scrum/state-of-scrum).

Introducing PSM assessments

Professional Scrum Master (PSM) assessments are available to anyone who wishes to validate their depth of knowledge of the Scrum framework and its application. Those who pass the assessment will receive the industry-recognized PSM certification to demonstrate their level of Scrum mastery. To better understand how these assessments came about, let's take a look at how Scrum was organized and evolved.

Scrum organizations and their history

Back in the What is Scrum? section, we mentioned how Ken Schwaber and Jeff Sutherland created Scrum back in the 1990s. To better support Scrum and encourage its adoption, Schwaber, Sutherland, and others created the Scrum Alliance in 2002 (https://www.scrumalliance.org/). In 2009, Schwaber decided to go his own way and created Scrum.org. These two still remain the only valid and authentic Scrum organizations. They both offer Scrum-related certifications. Scrum.org offers PSM certification at two levels: I and II for a fundamental and advanced understanding of Scrum, respectively.

To ensure that both Scrum Alliance and Scrum.org are aligned, that the Scrum content doesn't digress, and that Scrum remains independent of any organization, Schwaber and Sutherland created a public document called The Scrum Guide (Further reading). The Scrum Guide contains the definition of Scrum and its components and all the rules and responsibilities prescribed by the Scrum framework.

They occasionally revise this document, with the current version being November 2017. This book is based on and uses this version of the Scrum Guide. The Scrum Guide is essential reading for anyone wanting to take the PSM assessments, or indeed anyone practicing Scrum.

Now that we know how the PSM assessments came to be, let's get better acquainted with the PSM I assessment, which is what we'll be focusing on in this book.

The PSM I assessment

Unlike its Scrum Alliance counterpart, the PSM assessment requires passing an online exam. Here are some details on this:

  • The exam consists of 80 multiple-choice questions and must be completed within 60 minutes.
  • The pass mark is 85%.
  • The exam is only offered in the English language.
  • Some questions have only one correct answer. Some questions have multiple correct answers. Some questions have only a True/False answer. It is clearly indicated during the exam how many answers are correct for each question
  • Not every question has the same weight, so don't think that you need to answer 68 (that is, 85%) questions correctly in order to pass the exam; it could be fewer or more, we just don't know how the questions are weighed.
  • The exam costs 150 US dollars, which are payable online by credit card.

There are no official pre-requisites for taking the exam. In other words, Scrum.org does not require you to attend any of their courses, read any of their books, or even have real-life Scrum experience before sitting it. Having said that, allow me to offer you some tips:

  • As with any knowledge domain, real-life experience makes a difference when taking an assessment. I know PSM I holders who passed the exam without having worked with Scrum before. However, any experience you have working in an actual Scrum-based organization will increase your odds of passing.
  • Books by the Scrum creators, such as Software in 30 Days: How Agile Managers Beat the Odds, Delight Their Customers, and Leave Competitors in the Dust in the Further reading section, provide some valuable insights that can often prove useful during the exam.
  • The Scrum Open Assessment (https://www.scrum.org/open-assessments/scrum-open) is an extremely valuable tool to prepare you for the exam. Some of the questions in it often appear during the actual exam. I strongly recommend taking the Open Assessment before taking the actual exam.

We will be covering the PSM I assessment in great detail in Chapter 9, Preparing for the PSM I Assessment.

Summary

In this chapter, we discussed the concept of Agile development and its nature as a specific philosophy, guided by certain values and principles. Adopting the Agile mindset will help you immensely with applying Scrum and solving everyday problems with your projects. We then introduced the Scrum framework, describing its three components and we reviewed its benefits, namely its flexibility, adaptability, and transparency. Finally, we examined the iterative and incremental development approach used by Scrum and highlighted its relevance to the modern software development world.

We concluded the chapter by talking about PSM assessments and the PSM I exam. Throughout the rest of this book, we will expand our knowledge on Scrum and how to apply it, thereby gaining knowledge that will help you to obtain your PMS I certificate and become a successful practicing Scrum Master.

In the next chapter, we will discuss the Scrum values and principles and how they support and affect the Scrum framework.

Further reading

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Key benefits

  • Go from absolute beginner to exam-ready with detailed explorations of Scrum use-cases
  • Understand the different applications of agile concepts, and how to best apply them to your business
  • Discover expert tips and work with real-world examples to pass the certification exam the first time

Description

This book demonstrates the real-world applications of Scrum in a variety of scenarios, all with practical examples. You’ll understand why the structure of your Scrum team matters, and how to create and manage sprint and product backlogs. Each chapter concludes with relevance to the exam, reinforcing what you’ve learned as you work through the book and making sure you have an edge when it comes to earning your certificate. The statements made and opinions expressed herein belong exclusively to Packt Publishing Ltd and are not shared by or represent the viewpoint of Scrum.org. This training does not constitute an endorsement of any product, service or point of view. Scrum.org makes no representations, warranties or assurances of any kind, express or implied, as to the completeness, accuracy, reliability, suitability, availability or currency of the content contained in this presentation or any material related to this presentation. In no event shall Scrum.org, its agents, officers, employees, licensees or affiliates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business information, or loss of information) arising out of the information or statements contained in the training. Any reliance you place on such content is strictly at your own risk.

Who is this book for?

Assuming no prior knowledge of Scrum, this book is for professionals who want to build a strong foundation in Scrum practices with the intention of passing the certification exam. If you're a product owner or project manager looking to stay relevant in an agile world, this book is essential to helping you become a Scrum expert.

What you will learn

  • Get to grips with Agile development and Scrum from the ground up
  • Understand the roles and responsibilities within the Scrum team
  • Discover how to conduct Scrum events and create Scrum artifacts
  • Explore real-world scenarios and use cases for Scrum in action
  • Develop an in-depth understanding of how to run a successful sprint to deliver results quickly
  • Be fully prepared and able to pass your exam the first time
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Table of Contents

15 Chapters
Section 1:The Scrum Framework Chevron down icon Chevron up icon
Chapter 1: Introduction to Scrum Chevron down icon Chevron up icon
Chapter 2: Scrum Theory and Principles Chevron down icon Chevron up icon
Chapter 3: The Scrum Team Chevron down icon Chevron up icon
Chapter 4: Scrum Events Chevron down icon Chevron up icon
Chapter 5: Scrum Artifacts Chevron down icon Chevron up icon
Section 2:Scrum in Action Chevron down icon Chevron up icon
Chapter 6: Planning and Estimating with Scrum Chevron down icon Chevron up icon
Chapter 7: The Sprint Journey Chevron down icon Chevron up icon
Chapter 8: Facets of Scrum Chevron down icon Chevron up icon
Section 3:The PSM Certification Chevron down icon Chevron up icon
Chapter 9: Preparing for the PSM I Assessment Chevron down icon Chevron up icon
Assessments Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon

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Amazon Customer Oct 11, 2021
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Simple language, crisp and clear.A starting book for scrum master.Helpful for scrum master certification.Examples given in the book are also good.
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GK Apr 19, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Good book to understand scrum fundamentals and prepare for certification
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Anzar Hasan Jul 19, 2021
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Fred Heath’s book “The Professional Scrum Master (PSM I) Guide” presents a conceptional view of Scrum and provided information about legacy waterfall methodology. The chapters are written in a logical chronological order so that readers could understand the topics.This book can also be helpful for the preparation for the PSM certification exam. Section 3 covers all the related information as well as Mock assessment questions and answers.
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Vennela Jul 08, 2022
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Highly recommend this book for anyone prepping for PSMI exam. I would like to really thank the Author and publishers of this book.
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goodme Sep 22, 2021
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Answer almost all the questions I had about scrum. From where to start to where to finish. I recommend it
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Cancellation Policy for Published Printed Books:

You can cancel any order within 1 hour of placing the order. Simply contact [email protected] with your order details or payment transaction id. If your order has already started the shipment process, we will do our best to stop it. However, if it is already on the way to you then when you receive it, you can contact us at [email protected] using the returns and refund process.

Please understand that Packt Publishing cannot provide refunds or cancel any order except for the cases described in our Return Policy (i.e. Packt Publishing agrees to replace your printed book because it arrives damaged or material defect in book), Packt Publishing will not accept returns.

What is your returns and refunds policy? Chevron down icon Chevron up icon

Return Policy:

We want you to be happy with your purchase from Packtpub.com. We will not hassle you with returning print books to us. If the print book you receive from us is incorrect, damaged, doesn't work or is unacceptably late, please contact Customer Relations Team on [email protected] with the order number and issue details as explained below:

  1. If you ordered (eBook, Video or Print Book) incorrectly or accidentally, please contact Customer Relations Team on [email protected] within one hour of placing the order and we will replace/refund you the item cost.
  2. Sadly, if your eBook or Video file is faulty or a fault occurs during the eBook or Video being made available to you, i.e. during download then you should contact Customer Relations Team within 14 days of purchase on [email protected] who will be able to resolve this issue for you.
  3. You will have a choice of replacement or refund of the problem items.(damaged, defective or incorrect)
  4. Once Customer Care Team confirms that you will be refunded, you should receive the refund within 10 to 12 working days.
  5. If you are only requesting a refund of one book from a multiple order, then we will refund you the appropriate single item.
  6. Where the items were shipped under a free shipping offer, there will be no shipping costs to refund.

On the off chance your printed book arrives damaged, with book material defect, contact our Customer Relation Team on [email protected] within 14 days of receipt of the book with appropriate evidence of damage and we will work with you to secure a replacement copy, if necessary. Please note that each printed book you order from us is individually made by Packt's professional book-printing partner which is on a print-on-demand basis.

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Currently, no tax is charged on the purchase of any print book (subject to change based on the laws and regulations). A localized VAT fee is charged only to our European and UK customers on eBooks, Video and subscriptions that they buy. GST is charged to Indian customers for eBooks and video purchases.

What payment methods can I use? Chevron down icon Chevron up icon

You can pay with the following card types:

  1. Visa Debit
  2. Visa Credit
  3. MasterCard
  4. PayPal
What is the delivery time and cost of print books? Chevron down icon Chevron up icon

Shipping Details

USA:

'

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

Economy: Can deliver to P. O. Boxes and private residences.
Trackable service with delivery to addresses in Australia only.
Delivery time ranges from 7-9 business days for VIC and 8-10 business days for Interstate metro
Delivery time is up to 15 business days for remote areas of WA, NT & QLD.

Premium: Delivery to addresses in Australia only
Trackable delivery to most P. O. Boxes and private residences in Australia within 4-5 days based on the distance to a destination following dispatch.

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.


Unfortunately, due to several restrictions, we are unable to ship to the following countries:

  1. Afghanistan
  2. American Samoa
  3. Belarus
  4. Brunei Darussalam
  5. Central African Republic
  6. The Democratic Republic of Congo
  7. Eritrea
  8. Guinea-bissau
  9. Iran
  10. Lebanon
  11. Libiya Arab Jamahriya
  12. Somalia
  13. Sudan
  14. Russian Federation
  15. Syrian Arab Republic
  16. Ukraine
  17. Venezuela