Validating the viability of the platform model
Transitioning from linear products to platforms is essential, but the nature of each business is different. Every business has its own characteristics and components that may or may not make the platform model viable. It is essential to understand how to validate your business's transformation from a linear model to a platform model. Please remember, this validation is for existing linear businesses willing to transition. A new business validating the viability of the platform was covered in Chapter 3, Research and Validation. Let's look at some of the factors that can help us validate the viability of this transition:
- Which side of the platform do you fall on?: Most linear businesses are either producers or curators, as seen in the department store example earlier. Producers are manufacturers and suppliers of goods and services who sometimes sell directly to consumers, sometimes go via a curator, or sometimes both. For...
