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Empowering Marketing and Sales with HubSpot
Empowering Marketing and Sales with HubSpot

Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

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Key benefits

  • Explore a full software stack for marketing, sales, and customer services to grow your business
  • Understand how to organize, track, and build better relationships with leads and customers
  • Learn to prioritize and execute your marketing tasks in an efficient way

Description

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes. This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce. By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

Who is this book for?

This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.

What you will learn

  • Explore essential steps involved in implementing HubSpot correctly
  • Build ideal marketing and sales campaigns for your organization
  • Manage your sales process and empower your sales teams using HubSpot
  • Get buy-in from your management and colleagues by setting up useful reports
  • Use Flywheel strategies to increase sales for your business
  • Apply the inbound methodology to scale your marketing
  • Re-engage your existing database using the HubSpot retargeting ads tool
  • Understand how to use HubSpot for any B2B industry in which you operate

Product Details

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Publication date, Length, Edition, Language, ISBN-13
Publication date : Jul 15, 2022
Length: 6hrs 54mins
Edition : 1st
Language : English
ISBN-13 : 9781805129370
Vendor :
HubSpot
Concepts :
Tools :

What do you get with Audiobook?

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Product Details

Publication date : Jul 15, 2022
Length: 6hrs 54mins
Edition : 1st
Language : English
ISBN-13 : 9781805129370
Vendor :
HubSpot
Concepts :
Tools :

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Frequently bought together


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Empowering Marketing and Sales with HubSpot
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Total 8,416.97 Stars icon
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Table of Contents

19 Chapters
Part 1: HubSpot – Starting Off HubSpot Chevron down icon Chevron up icon
Chapter 1: Overview of HubSpot – What you MUST Know Chevron down icon Chevron up icon
Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days Chevron down icon Chevron up icon
Chapter 3: Using HubSpot for Managing Sales Processes Effectively Chevron down icon Chevron up icon
Chapter 4: Empowering Your Sales Team through HubSpot Chevron down icon Chevron up icon
Part 2: Scaling Your Business with HubSpot Chevron down icon Chevron up icon
Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool Chevron down icon Chevron up icon
Chapter 6: Getting Known Through Social Media on HubSpot Chevron down icon Chevron up icon
Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot Chevron down icon Chevron up icon
Chapter 8: Conducting a Portal Audit Chevron down icon Chevron up icon
Chapter 9: Converting Your Visitors to Customers Chevron down icon Chevron up icon
Chapter 10: Revive Your Database with HubSpot Email Marketing Tools Chevron down icon Chevron up icon
Chapter 11: Proving That Your Efforts Worked Using the Reports Chevron down icon Chevron up icon
Part 3: Is HubSpot Right for Your Business? Chevron down icon Chevron up icon
Chapter 12: Inbound or Outbound – Which Is Better for Your Business? Chevron down icon Chevron up icon
Chapter 13: Leveraging the Benefits of the Marketing Flywheel Chevron down icon Chevron up icon
Chapter 14: Using HubSpot for All Types of Businesses Chevron down icon Chevron up icon
Assessments Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon

Customer reviews

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Sanna Dec 09, 2022
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This book covers all what you need to know to start using HubSpot. The first chapter focuses on the things that you need to know before starting with HubSpot. Moving on, the book is like a marketing and sales journey which can be referred to every long or short term campaign.The second part is more about scaling the business and it focuses on SEO, Social media, and Paid Ads.I have learnt a lot of innovative techniques with this book and I'm looking forward to knowing more about the intricacies of HubSpot. Everyone looking to learn more about HubSpot should definitely read this book.
Amazon Verified review Amazon
Joseph Efraim Sep 14, 2022
Full star icon Full star icon Full star icon Full star icon Full star icon 5
"As a CEO I always felt that there was more my team could be doing with HubSpot. So when this book came out it immediately became a must-have for my team. I bought 6 copies and made it mandatory reading for may marketing and sales teams by the next company meeting. I was pleasantly surprised how many gems they all came away with and I can already feel the impact. I get better reports from them and see their confidence in being able to initiate new ideas as they now know how much more they can do with HubSpot CRM."
Amazon Verified review Amazon
Saifali Suleman Dec 01, 2022
Full star icon Full star icon Full star icon Full star icon Full star icon 5
The book by Resa Gooding is a suitable guide to learn and implement the various functions within HubSpot for every marketing campaign. The book focuses equally on both, sales and marketing for campaigns. The first chapter begins with the overview of HubSpot and you get to know the basics you need to know to work with HubSpot. You can learn both, inbound and outbound within HubSpot and know how to convert your visitors into customers. I have used Salesfoce before and this book makes me want to try my hand at HubSpot soon.
Amazon Verified review Amazon
miquela Oct 16, 2022
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Excellent guidebook and a good resource. The concepts laid out in this book were easy understand and follow.
Amazon Verified review Amazon
jonathan Sep 17, 2022
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This is the biggest resource I found that helps me to implement Hubspot, understand processes, and master all of HubSpot’s tools. This is the real deal!
Amazon Verified review Amazon
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