"Users really respond to speed."
- Marissa Mayer, Google VP
One of the main reasons that businesses often opt for a website-based approach is to avoid having to build many products for the platforms they wish to support. We're seeing a similar approach to mobile application development: as more platforms enter the market, developing native apps becomes an overhead that many businesses can't afford. They opt for the web-based approach or hybrid app, where the user believes they're installing a native app that's really just a website packaged into a download. While this can be good enough for simple applications with basic data processing, it is often not going to meet user expectations. Additionally, the interaction paradigms for a web browser are usually different to that of the system applications around it. If the user...
