Chapter 3. User Behavior Basics and User Research
As UX designers, or as a UX design team, we will need to think about more than just how our product looks. We will need to encourage users to take specific actions with our product or service to engage with it. So, to do this properly, we have to watch how users behave with our product, and, for this, fortunately, we can use some psychological principles to analyze how our users think about, behave with, and react to our product.
In this chapter, we will cover the following topics:
- User behavior basics
- Psychological principles and theories used for design
- The Gestalt theory
- Things you should know about psychology in UX
- Understanding the user's motivation
- Understanding the user's ability
- Understanding what triggers our users
- User research
- The benefits of user research
