You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

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Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Multi-cloud use case solution kits

As part of their B2C solution architecture approach, Salesforce provides sample multi-cloud solution kits to support common business and integration needs. These solution kits are part of a larger Customer 360 Guide for Retail and focus on the architectural and implementation details of specific use cases.

In this section, we'll review what the Customer 360 Guide for Retail supplies, how to assess business needs using this framework, and the overall structure of a solution kit.

Customer 360 Guide for Retail

The Customer 360 Guide for Retail from Salesforce is a set of guides, targeted training, business insights, and solutions aimed primarily at retail and B2C customers using the Salesforce Customer 360 suite of products. This is an important resource for a B2C solution architect to be familiar with since it provides an all-purpose starting point for best practices and discussions around Customer 360 in retail.

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