Why speed matters

If you consider your attention span the full amount of time you would consider spending to complete a simple task, such as showing photos or videos to a friend, this means searching for it is just a small percentage of your total time. Let’s say you are using a type of cloud service to search for your photo or video. What would you consider to be an acceptable amount of time between you hitting search and receiving your content?

I still remember the time when “buffering” was a given thing, but if you see something similar today, you would find it unacceptable. According to multiple studies, the ideal load time for “average content,” such as photos or videos, is somewhere between 1 and 2 seconds. 53% of mobile site visits are abandoned if pages take longer than three seconds to load. A further two-second delay in load time results in abandonment rates of up to 87%.

This shows us that storing our data is not enough – making it accessible reliably and with blazing speed is not only nice to have but an absolute necessity in today’s world.