Contents of the Marketing module

The marketing module in CRM is mainly made up of the following entities:

• Marketing lists
• Campaigns
• Leads
• Account
• Contacts
• Campaign activities
• Campaign response

Let's discuss the Marketing module in more detail:

• Marketing list: This describes the list of leads, accounts, or contacts that we need to target in any campaign. A marketing list can be static or dynamic. In a static marketing list, the user must manually add the records in the list. In a dynamic marketing list, the user can define an advanced find query. The results of the query are then automatically added to the marketing list at run time. This is how a marketing list record looks like:

• Campaign: This defines the promotion that a user can run against the marketing lists. For example, a grocery outlet may run a campaign, Summer Clothing, on people between the ages of 20...