Taking care of your data strategy

According to Bernard Marr’s book, Data Strategy:

To be truly useful in a business sense, data must address a specific business need that will help the organization reach its strategic goals or generate real value.

As we discussed earlier in this chapter, it is no longer about the data we have at this point—it is more about your company and what you want to achieve with it. When you understand how data can assist you in activating your strategic objectives, you will be able to move forward.

Obtaining all of your data is not the way to proceed on your data journey. There are various types of data fields, and that is what you should consider before deciding what you want to use and how you want to use it. In Figure 5.4, we depict an information pyramid to illustrate how different data or information needs exist at each level of an organization. In Figure 5.4, the information and data streams are divided into three categories: Strategic...