Popular CRM and connectivity integrations and why to connect them

CRM software is generally utilized to maintain information about a business’s sales, transactions, accounting, and other operational data so that it’s centrally accessible. From a growth standpoint, CRMs are designed to help you to conceptualize your engagement funnel with customers. If you think about your overall customer ecosystem, somewhere in your funnel there might be people who are prospective clients of yours. Let’s say we sell a physical product in wholesale quantities, and there are people who have reached out to us expressing an interest in carrying our product on their website or in a physical store.

These types of contacts may exist in our CRM as a prospect, but would not be in our marketing funnel currently because they have not provided consent to receive marketing (for email marketing, you must receive consent to abide by CAN-SPAM and other anti-spam laws). However, as we work...