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The Art of Data-Driven Business

You're reading from   The Art of Data-Driven Business Transform your organization into a data-driven one with the power of Python machine learning

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Product type Paperback
Published in Dec 2022
Publisher Packt
ISBN-13 9781804611036
Length 314 pages
Edition 1st Edition
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Author (1):
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Alan Bernardo Palacio Alan Bernardo Palacio
Author Profile Icon Alan Bernardo Palacio
Alan Bernardo Palacio
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Table of Contents (17) Chapters Close

Preface 1. Part 1: Data Analytics and Forecasting with Python
2. Chapter 1: Analyzing and Visualizing Data with Python FREE CHAPTER 3. Chapter 2: Using Machine Learning in Business Operations 4. Part 2: Market and Customer Insights
5. Chapter 3: Finding Business Opportunities with Market Insights 6. Chapter 4: Understanding Customer Preferences with Conjoint Analysis 7. Chapter 5: Selecting the Optimal Price with Price Demand Elasticity 8. Chapter 6: Product Recommendation 9. Part 3: Operation and Pricing Optimization
10. Chapter 7: Predicting Customer Churn 11. Chapter 8: Grouping Users with Customer Segmentation 12. Chapter 9: Using Historical Markdown Data to Predict Sales 13. Chapter 10: Web Analytics Optimization 14. Chapter 11: Creating a Data-Driven Culture in Business 15. Index 16. Other Books You May Enjoy

Predicting sales with Prophet

Forecasting a time series can be a challenging task if there are many different methods you can use and many different hyperparameters for each method. The Prophet library is an open source library designed to make predictions for univariate time series data sets. It is easy to use and designed to automatically find a good set of hyperparameters for the model to make competent predictions for data with standard trends and seasonal structure. We will learn how to use the Facebook Prophet package to predict the weekly sales time series:

  1. First, we will import the library and create a dataset that contains all the features described as either continuous variables or one-hot representations:
    from fbprophet import Prophet
    data = train.drop(['Year','Month','Week'],axis=1).merge(features.drop(['IsHoliday','Week'],axis=1),on=['Store','Date'])
    data = pd.concat([data.drop(['Type&apos...
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