Index

As this ebook edition doesn't have fixed pagination, the page numbers below are hyperlinked for reference only, based on the printed edition of this book.

A

Accessibility checker 140-142

accounts

creating 52, 53

defining 52

managing 52

action 319

Additional information tab 231, 232

Agenda tab 229

American Customer Satisfaction Index (ACSI®) 261

analytics 151

outbound analytics 152, 153

real-time marketing analytics 153

approval flows 318

Asset library 35

outbound marketing 35

real-time marketing-specific configuration 36

audience, outbound customer journey

segment 162, 164

updated contact information, using 164-175

automated lead scoring 58

Azure Active Directory (AAD) 296

Azure communication services 18

B

behavioral blocks 75, 76

business process flow (BPF) 64, 228

business-to-business (B2B) 52

business-to-consumer (B2C) 52

C

canvas app

creating 314-317...