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Design Better and Build Your Brand in Canva

You're reading from   Design Better and Build Your Brand in Canva A beginner's guide to producing professional branding, marketing, and social content for businesses

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Product type Paperback
Published in Jan 2023
Publisher Packt
ISBN-13 9781800569331
Length 298 pages
Edition 1st Edition
Tools
Concepts
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Author (1):
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Laura Goodsell  Laura Goodsell 
Author Profile Icon Laura Goodsell 
Laura Goodsell 
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Table of Contents (18) Chapters Close

Preface 1. Part 1: Getting Started, Templates, and Features
2. Chapter 1: Setting Up Canva on Desktop and Mobile FREE CHAPTER 3. Chapter 2: Discovering and Editing Templates 4. Chapter 3: Tools and Features for Using Elements and Images 5. Chapter 4: Designing Eye-Catching Graphics through Useful Features 6. Part 2: Creating Your Brand and Design Tips
7. Chapter 5: Exploring the Awesome Creative Tools for Branding 8. Chapter 6: Expert Hacks to Create Your Own Professional-Looking Designs 9. Chapter 7: Five Graphic Design Principles You Need to Know 10. Part 3: Let’s Get Creating
11. Chapter 8: Creating Your Perfect Logo 12. Chapter 9: Making Social Media Graphics with Canva 13. Chapter 10: Leveraging Video and Animation within Your Business Marketing 14. Chapter 11: Downloading and Sharing Your Designs 15. Chapter 12: Tips and Tricks for Printing 16. Index 17. Other Books You May Enjoy

Balance

Balance is the placement of elements within your design so that it has equal weight on either side – this will give your design a pleasing look. Each and every element that you add to a design has a weight, which is how much space it takes up on the design. You can liken it to decorating your office – you wouldn’t put all of the furniture in one corner or all of your pictures on one wall, rather you would spread them out in a way that makes the room look equal and cozy.

Without balance, your design can look messy and might not catch a viewer’s eye.

Symmetrical designs are the most popular and create an equally weighted design. For example, this design has a symmetrical look and feel because it has its elements spaced equally throughout the top and bottom:

Figure 7.6 – Balanced floral design

Figure 7.6 – Balanced floral design

Alternatively, you could go the opposite way and have a larger weighted element on one side and a cluster of smaller...

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