Making product recommendations
Often, when using an online retail application or service, you will find that products are recommended to you. This can be driven by browser cookies, products that you have viewed already, or previous purchases. In our case, we have information on previous product purchases, so we will use that data to make suggestions.
Even with the choice of using prior purchases to inform our recommendations, the decision to recommend a specific product to you can be made in many different ways. If a customer has purchased an item from a specific brand, would they be interested in owning more products from the same brand? Or, should we recommend a product to a customer based on other customers behavior?
In the following sections, we will design and test a few different recommendation methods, and this starts in the next section by looking at product recommendations by brand.
Product recommendations by brand
As we briefly discussed in the Schema design section...
