Who this book is for

This book targets a diverse group of professionals at the intersection of technology and marketing, including:

• Marketing professionals at any level seeking to leverage AI/ML for data-driven decision-making and enhance their customer engagement strategies
• Data scientists and analysts in the marketing domain looking to apply advanced AI/ML techniques to solve real-world marketing challenges
• ML engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes
• Business leaders and entrepreneurs who must understand the impact of AI on marketing to drive innovation and maintain their competitive advantage in today’s landscape

Each reader is presumed to have a foundational proficiency in Python programming and a basic to intermediate grasp of ML principles and data science methodologies. They are likely already in or aspire to be in roles where the application of AI/ML directly influences marketing outcomes and business strategies.