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Data Forecasting and Segmentation Using Microsoft Excel

You're reading from   Data Forecasting and Segmentation Using Microsoft Excel Perform data grouping, linear predictions, and time series machine learning statistics without using code

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Product type Paperback
Published in May 2022
Publisher Packt
ISBN-13 9781803247731
Length 324 pages
Edition 1st Edition
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Author (1):
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Fernando Roque Fernando Roque
Author Profile Icon Fernando Roque
Fernando Roque
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Table of Contents (19) Chapters Close

Preface 1. Part 1 – An Introduction to Machine Learning Functions
2. Chapter 1: Understanding Data Segmentation FREE CHAPTER 3. Chapter 2: Applying Linear Regression 4. Chapter 3: What is Time Series? 5. Part 2 – Grouping Data to Find Segments and Outliers
6. Chapter 4: Introduction to Data Grouping 7. Chapter 5: Finding the Optimal Number of Single Variable Groups 8. Chapter 6: Finding the Optimal Number of Multi-Variable Groups 9. Chapter 7: Analyzing Outliers for Data Anomalies 10. Part 3 – Simple and Multiple Linear Regression Analysis
11. Chapter 8: Finding the Relationship between Variables 12. Chapter 9: Building, Training, and Validating a Linear Model 13. Chapter 10: Building, Training, and Validating a Multiple Regression Model 14. Part 4 – Predicting Values with Time Series
15. Chapter 11: Testing Data for Time Series Compliance 16. Chapter 12: Working with Time Series Using the Centered Moving Average and a Trending Component 17. Chapter 13: Training, Validating, and Running the Model 18. Other Books You May Enjoy

Calculating the CMA

The moving average of a value over a period of time helps to smooth the time-series lines and avoid the drastic peaks typical of this seasonal kind of data. The seasonal peaks that occur throughout are included in our analysis. They are part of the data behavior that will appear in the forecast, and they are not outliers. The moving average helps to direct the trend line of the forecast, including these peaks. We will use the distance of the data from the moving average line to determine the seasonal trend of the time series. This information helps to build the forecast curve of the data, taking the seasonal variations of the series into account.

The steps to produce a forecast from the moving average are as follows:

  1. Calculating the moving average for the given period of time – for example, taking the moving average of all the quarters of the year.
  2. Getting the CMA of your data. This is the middle of the calculating period. This CMA smooths...
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