The future of Drupal and digital marketing

Drupal has always been developer-centric, and I think that's the reason for its long-term success. It always attracted the brightest developers to the community and all that talent allowed it to build the platform that we now have, so powerful and flexible. But that comes at a price. Somehow, Drupal is not as easy to work with as other CMSes. In recent years, there's been a big push to fix that and make Drupal's content authoring and editing easier. The focus of the next versions is improving Drupal's out-of-the-box user experience. That will, for sure, turn it into an even better digital marketing platform for your brand. Of course, Drupal will keep being a developer-friendly platform that will allow the creation of innovative and flexible digital experiences.

Drupal continues to be a great choice as the backend in a fully decoupled approach, also called "headless Drupal." In this type of architecture –...