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Hearing the Voice of the Customer

You're reading from   Hearing the Voice of the Customer Boost your business revenue by interpreting the customer's voice

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Product type Paperback
Published in Jan 2018
Publisher
ISBN-13 9781634623315
Length 153 pages
Edition 1st Edition
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Author (1):
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Bill Inmon Bill Inmon
Author Profile Icon Bill Inmon
Bill Inmon
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Toc

Table of Contents (15) Chapters Close

1. Introduction
2. 1: Value FREE CHAPTER 3. 2: Source 4. 3: Technology 5. 4: Taxonomies 6. 5: Text 7. 6: Visualization 8. 7: Restaurants 9. 8: Call Centers 10. 9: Airlines 11. 10: Surveys 12. 11: Strategy 13. 12: Infrastructure 14. 13: Combinations 15. Index

Scope of inference

The scope of inference refers to all the predicates to which a statement of sentiment applies. Consider the sentence seen in Fig 5.6.

In the sentence shown in Fig 5.6, the inference of the statement of sentiment is that there are three predicates: cookies, cake, and ice cream. The interjection of a connector is merely a way of showing the continuance of the string of predicates.

The role of the connector is quite different in the sentence shown in Fig 5.7.

Even though the sentences in Fig 5.6 and Fig 5.7 are very similar, the role of the connector is very different. In Fig 5.6, the connector is used as a continuance of the predicate. In Fig 5.7, the connector connects a declarative statement to a statement of sentiment.

It is the job of textual ETL to read the sentences, make sense of them, and then to translate the sentences into the form of a database.

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